You may have noticed actor Kevin Bacon starring in recent EE adverts promoting the mobile operator’s new 4G service.
Well, Kevin wasn’t chosen to appear in the adverts solely because of his fame, but because of an amusing game, popular in America, called “Six Degrees of Kevin Bacon”.
The game is based on the “six degrees of separation” concept, by which we are supposedly only ever six connections away from any other person. The “Six Degrees of Kevin Bacon” is based on the same principle but challenges movie buffs to connect any other actor to Kevin Bacon!
This brings me back to EE, who cleverly enlisted Kevin Bacon – a clearly well connected man – to front their campaign to highlight the endless connectivity options provided through their 4G service.
The campaign is certain to revitalise the notion that we all are in fact just 6 connections apart from the people we want to know, and in the world of recruitment, this couldn’t be truer. That’s where the importance of networking comes into play.
It’s estimated that almost 50% of all jobs are found through networking. Therefore getting to know the right people will prove invaluable, whether you are actively searching for a new job or not. It’s no secret that that maintaining a relationship with well-connected business leaders across your industry, will increase your chances of being headhunted at a later stage.
There are four crucial qualities for successful “networkers”: